Vito Viviano is the founder and President of First Florida Home Mortgage, Inc. With over 17 years experience in the mortgage business, Vito attributes his success to his roots growing up in the family's retail business which always emphasized putting the customer first. The morals and values that were constantly instilled were to always treat all people as you would want to be treated. The company's great success can be attributed to these core values.

Vito holds a BS in Business Administration from Southern Illinois University with majors in both Marketing and Management. He has been married to is wife, Barbara for over 36 years and resides in Dunedin, Florida.